AS ISO 20252:2019

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Market, opinion and social research, including insights and data analytics – Vocabulary and service requirements

Published By	Publication Date	Number of Pages
AS	2019-06-28	77

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Categories: 03.020 - Sociology. Demography, 03.100.01 - Company organization and management in general, 03.100.20 - Trade. Commercial function. Marketing, 03.100.40 - Research and development, 03.100.99 - Other standards related to company organization and management, AS

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Description

The objective of this Standard is to establish the terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).
Non-market research activities, such as direct marketing, are outside the scope of this document.

Additional information

Published Code	AS
Published By	Australia Standards
Publication Date	2019-06-28
Pages Count	77
Language	English
Edition	3
File Size	1.3 MB
ISBN	9781760725198
ICS Codes	03.020 - Sociology. Demography 03.100.01 - Company organization and management in general 03.100.20 - Trade. Commercial function. Marketing 03.100.40 - Research and development 03.100.99 - Other standards related to company organization and management

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AS ISO 20252:2019

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