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BS ISO 10668:2010

$102.76

Brand valuation. Requirements for monetary brand valuation

Published By Publication Date Number of Pages
BSI 2010 22
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This International Standard specifies requirements for procedures and methods of monetary brand value measurement.

This International Standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

BS ISO 10668:2010
$102.76