VDI 4506 Part 1:2009 Edition

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Strategic sales – Develop entrepreneurial successes with business check

Published By	Publication Date	Number of Pages
DIN	2009-04	40

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Categories: 03.100.20 - Trade. Commercial function. Marketing, DIN

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Description

This guideline presents structures and guidances, which enable companies to analyze their present situation and design a strategy to subsequently influence the ascertained parameters/competencies in such as way as to achieve an increase in business success and customer benefit. This analysis instrument is called Business Check. In further guidelines under the title "Strategic sales", methods, and aids will be presented, to positively influence especially those competencies which operate directly external, on the market. The target groups of this guideline are all persons who develop, evaluate, and directly influence sales and marketing strategies at a business level or as responsible individual. The analysis method "Business Check" deals with the evaluation of future prospects in investing companies. Investments target changes through strategic sales. Innovations cannot be achieved without the investment of resources, the more optimal the resources are applied, the more successful the innovations can be.

Additional information

Published Code	DIN
Published By	Deutsches Institut für Normung
Publication Date	2009-04
Pages Count	40
Language	Germany
Descriptors	Competence, Customer satisfaction, Customers, Distribution, Enterprises, Innovation, Management, Management planning, Markets (construction works), Multilingual, Objective, Profits, Strategies, Corporate governance
File Size	2.6 MB
ICS Codes	03.100.20 - Trade. Commercial function. Marketing

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VDI 4506 Part 1:2009 Edition

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