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ISO 20671-1:2021

ISO 20671-1:2021

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Brand evaluation – Part 1: Principles and fundamentals

Published By Publication Date Number of Pages
ISO 2021-11 22
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This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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ISO 20671-1:2021
$18.20