ISO/TS 10674:2011 does not apply to the assessment of the creditworthiness of classes of, or individual obligations of, such companies or securities traded in the financial markets, nor does it relate to the provision of services assessing the creditworthiness of individuals (consumer scoring).

It includes guidance on

— the provision of unit price,

— units of measure used to express unit price including: weight, length, volume, count, area and other forms of measure,

— the display of unit price, and

— implementation, communication and education of consumers.

This document is applicable to any retailer, including supermarkets, hardware stores, pharmacies, convenience stores, automotive parts suppliers and pet product suppliers.

It is applicable to packaged and non-packaged food and consumer products where the price is displayed, including

— at point of sale, including in-store and online, and

— when relevant communications about the product are released (including advertising by electronic and printed formats).

This document excludes services and merchandise, such as clothing and electronic goods sold as a single item.

Non-market research activities, such as direct marketing, are outside the scope of this document.

ISO 19731:2017 applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves.

ISO 19731:2017 applies to digital and web analysis research activities such as:

– understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions;

– online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists' desktop, mobile or tablet devices;

– tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement;

– social media analytics which collect, aggregate and analyse online comments, and user-generated content such as blogs, forums and comments on news sites or other sites.

NOTE Universe can also be known as population.

ISO 19731:2017 can be construed to cover all forms of digital data collection including from desktop computers, tablets, mobile devices and over the top (OTT) devices as well as internet of things (IoT) devices where applicable.